Belinda Lanks

§ 01 — Editor's Note

Editor. Strategist. Writer.

I lead editorial strategy for global brands and write about culture, design, technology, and the ways they shape everyday life.

Hero image from 'How Great Ideas Happen' Review

Latest in print  ·  'How Great Ideas Happen' in The Wall Street Journal  →

§ 02

Portfolio

Content Strategy & Direction

Editorial leadership for global brands, from thought leadership to large-scale content platforms.

Editor‑in‑chief

Samsung Explore

An award‑winning lifestyle publication for Samsung to help audiences elevate their passions with tech.

Samsung via Razorfish

Content strategy lead

Citi — Mortgage.com

Transforming Mortgage.com from a long‑form educational content destination into a more streamlined, confidence‑building mortgage experience.

Citi via Razorfish

Content strategy lead

New York Life

Creating educational content that improved New York Life's search visibility in Google and helped exceed lead‑generation goals.

New York Life via Razorfish

Editor‑in‑chief

Magenta

Huge's publication for the people who think about people, technology, and design like it's their job.

Huge

Organizer · Quarterly series

Magenta Talks

A live knowledge-sharing series for creatives across disciplines — built to feel less like a panel and more like a magazine column you can attend.

Huge

Researcher · Writer · Editor

Disrupt Aging

AARP's book and digital experience reframing what it means to age in America.

AARP

§ 03

Masthead

Clients & Publications

Clients

  • Citi
  • New York Life
  • Samsung
  • Huge
  • Edelman
  • AARP
  • TED Books
  • Knoll
  • Floyd
  • USM Haller

Publications

  • The Wall Street Journal
  • The New York Times Magazine
  • Bloomberg Businessweek
  • WIRED
  • Fast Company
  • Interior Design
  • Metropolis
  • Contract

§ 04

Bylines

Selected Writing

Reported features, book reviews, and design criticism for national publications.

The Wall Street Journal · Book Review

'How Great Ideas Happen' Review: Building a Brainstorm

The romantic idea of an insight that suddenly dawns is misleading. Most breakthroughs come slowly.

January 30, 2026

The Wall Street Journal · Book Review

'True Color' Review: Not‑So‑Black‑and‑White

In the early 1900s, defining color in the dictionary required the expertise of a scientist.

March 27, 2026

The Wall Street Journal · Book Review

'The Cult of Creativity' Review: Riders on the Brainstorm

'Imagination, like muscle, can be built up by exercise,' preached ad man Alex Osborn. Not everyone agrees.

October 20, 2023

The Wall Street Journal · Book Review

'Anatomy of a Breakthrough' Review: Expect Delays

We all encounter creative blocks — making strides on a project, then suddenly not.

May 18, 2023

Bloomberg Businessweek

Nissan Wants to Fill the Streets With the Sweet Sound of EVs

May 16, 2019

Fast Company

One Tech Company's Revolutionary Idea: Design for Mothers First

September 27, 2017

Bloomberg Businessweek

To Sell Wearables to Women, First Make Them Feel Bad

January 13, 2015

§ 05

Archive

More Writing

  1. The Wall Street Journal — '1,000 Marks' Review: Mondo Logo January 10, 2025
  2. The Wall Street Journal — 'Slouch' Review: The Panic Over Posture April 12, 2024
  3. The Wall Street Journal — 'Warhol After Warhol' Review: A Question of Authenticity December 15, 2023
  4. The Wall Street Journal — 'Empire of the Sum' Review: It All Adds Up August 21, 2023
  5. The Wall Street Journal — Holiday Gift Books: Design November 17, 2022
  6. The Wall Street Journal — 'Talent' Review: Hire Learning June 12, 2022
  7. The Wall Street Journal — Holiday Gift Books 2021: Business November 17, 2021
  8. The Wall Street Journal — 'No Compromise' Review: The First Woman of Modern Design June 18, 2021
  9. The Wall Street Journal — 'The New Corner Office' Review: Remote Control August 2, 2020
  10. The Wall Street Journal — 'iBauhaus' Review: The Seeds of the Apple Aesthetic March 6, 2020
Show 15 more ↓
  1. The Wall Street Journal — 'The Longing for Less' Review: Upscale Austerity January 1, 2020
  2. The Wall Street Journal — 'Indistractable' Review: Fixing Our Attention October 3, 2019
  3. The Wall Street Journal — 'In Miniature' Review: Let's Get Small June 7, 2019
  4. The Wall Street Journal — Spring Books: Spring Cleaning April 12, 2019
  5. Magenta — What Makes a Great Book Cover May 17, 2017
  6. Fast Company — The Atlanta Falcons's New Stadium Looks Amazing September 12, 2016
  7. WIRED — Jony Ive's Promotion Isn't About Jony Ive May 27, 2015
  8. Bloomberg Businessweek — How Will Smartwatches Change Apple Stores? March 9, 2015
  9. Bloomberg Businessweek — This Restaurant Turns Diners Into Lab Rats February 13, 2015
  10. Bloomberg Businessweek — SNL's 13 Best Fake Ads as Chosen by Ad Execs February 13, 2015
  11. Bloomberg Businessweek — The Smart Ring and the Smart Belt Are Actually Kind of Stupid January 4, 2015
  12. Bloomberg Businessweek — This Top Ad Agency Rearranged Its Office Around Millennials December 22, 2014
  13. Bloomberg Businessweek — Cozy in Your Cubicle? September 18, 2014
  14. Bloomberg Businessweek — The Odd Logic of Kickstarter's Glut of Slim Wallets June 2, 2014
  15. SFGate — How Apple Store Changed Retail Landscape July 25, 2014

§ 06

Get in touch

Let's talk.

Open to editorial strategy, content systems, brand journalism, and writing assignments.